I'm late, I know. This has been going on for a few months under my nose and I wasn't aware simply because I don't read the papers (my bad). But now I did, what has been happening is giving me the creeps.
Odex, Singapore's one and only anime distributor, has gone after local anime fans for illegally downloading anime from the Net. Apparently, they cite this as the main reason that the company has been making losses. And somehow, they have gathered enough muscles to get the court to order local ISPs here to diverge private informations of their users to them, so they can go after these downloaders.
While I agree downloading is bad, I believe Odex has a hand in creating the situation they find themselves in. Below is my essay (about 1 day's efforts of typing and thinking and researching), which is my two cents' worth of giving a balanced view of the situation.
I have also provided links to other more well-informed and active forums and blogs out there, although I seriously believe if you Goggle the word 'odex', you will find a whole slew of articles on the fiasco.
http://odex-rebellion.blogspot.com/ - the place where local anime
fans are gathering support against the company
http://www.animenewsnetwork.com/news/2007-08-15/court-orders-
singapore-isps-to-name-illegal-anime-downloaders
- we made headlines!
http://ckwiz.blogspot.com/2007/06/i-emailed-straits-times-
journalist.html
- notable for the links to other articles
http://sector6slumjunkshop.blogspot.com/2007/07/odex-letter-fansubs-
anime-downloads-et.html
- very comprehensive and full of links to give perceptions on both
sides of the story
http://sector6slumjunkshop.blogspot.com/2006/03/anime-piracy.html
- interesting article on anime piracy from Animenation
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As the only major anime distributor here, Odex obviously has a monopoly on the market. So why are they losing money? They claim it is due to illegal downloading. Yes, hardcore illegal downloaders who ignore licenses harm businesses. But it takes two hands to clap.
Odex did a poor job of understanding consumers. They should be aware of the fansub phenomenon unique to anime.
Not everybody understands Japanese. Fans translating and subtitling anime for other fans at no profit is free service done out of love. Their achievements are impressive: good quality visuals and subtitling. They also police themselves. Once the anime is licensed, they remove their own subs. They encourage fans to buy the originals upon release. Fans do heed their appeals; distributors engage the fansub phenomenon as free advertising.
It is a win-win situation but only in the States.
Since Odex is making a loss, it means they are not reliable.
Many fans are prepared to buy. But there is nothing to buy when there is no release. Simply saying they have the licenses is not good enough. I have been monitoring the release of the ‘Samurai 7’ for close to two years and there is still no news on volume 2.
Most local fans have heard of ADV Films, Funimation, etc – foreign distributors with no official agents in Singapore, but not Odex (not until this fiasco). Why?
Apparently, Odex’s advertising is non-existent. No advertisements, no presence at local anime festivals, no website (‘under construction’ doesn’t count). No self-promotion, no sale.
Odex is notorious for poor quality control. I once bought an Odex animeVCD. It wasn’t expensive but it was disappointing: blurred, pixelated images and inaccurate translations. I regretted purchasing it. As a distributor, Odex fails to understand: substandard quality turns consumers off. The most hardcore fan would not buy poor quality products when there is a free fansub with superior quality out there. Ironic that fans trust fansubs more than the official distributor in quality control.
If Odex is losing money, where did they find the funds to crackdown on fans? Why aren’t they channeling the funds into improving their products? By cracking down on the very customers they have to woo, what are the chances of their sales improving?
Odex’s losses in profit, now and in the future, are partially of their own making.